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e-Marketing
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Intelligent marketing is about genuinely and objectively
understanding the needs of your customers, and not just going
through the motions in order to justify a pre-determined marketing
direction.
What do your customers really want?
How can we genuinely meet their needs?
What kind of response do we seek?
These are the questions we work with our clients to answer. But we
take it further. The key is taking what we've learned and turn it
into an effective marketing strategy. That marketing strategy is
then implemented to achieve results.
What would happen if you sat down and read everything ever written
about Internet marketing? You would either be very informed, or you
would be very, very confused and equally exhausted. The experts at
eMarketing, eDesigners will help you cut through the confusion.
Don't run in circles. We help you establish a clear plan and
coordinate your efforts for best results. We take care of the nitty
gritty details so you can focus on high-level decisions, because
once the online side gets rolling, you suddenly have a lot of
options.
We, as a team of experts in the field of e-business, develop online
marketing programs that work hand-in-hand with your offline
marketing to give you customer-focussed, effective solutions that
attracts the attention of your market and, more importantly, help
you to stabilize in the market with better ROI (Return on
Investment) .
We will help you to boost your online sales, and increase the
traffic to your site by maximizing the site availability of your
site, in the world wide web via below mechanisms.
Affiliate
Programs
An affiliate program is a form of advertising, on the web, that
rewards the self-selected advertisers for driving traffic to the
advertiser or for subsequent transactions. An affiliate program uses
a multi-level marketing concept where consumers (affiliates) attract
additional consumers. Some affiliate programs are multi-tiered, thus
increasing the income earning opportunities for the affiliates
(rewarded for their traffic and the traffic of affiliates they
recruit).
Marketers have the option of developing their own in-house affiliate
program (Amazon.com and bn.com are examples) or joining one or more
of the large affiliate networks (Beefree, Linkshare or
CommissionJunction). Affiliates have the potential to earn
significant money, if done correctly.
Virtual Business-to-Business Networking is the future of networking
in tandem with existing offline networking. Why not contact us and
discuss your requirements.
Consultancy in E-Business
In tandem with online marketing tools, we can use our expertise to
look at our clients' more traditional marketing methods to ensure
their message reaches as many potential customers as possible.
We believe in ensuring that existing customers use our clients'
website through appropriate changes in their business processes and
marketing communications. For instance, we focus on ensuring that a
client's online brand is promoted through their traditional
communication outputs, such as corporate stationary.
Website promotion should not be just about driving new customers to
the website, but also about keeping existing customers satisfied, we
can help you achieve this.
Email /
Viral Marketing
Marketing
is really just a new buzz words for the oldest form of publicity in
the world - Referral or Word-of-Mouth marketing.
The Internet takes this ancient form of promotion and amplifies it
with a global network of people connected digitally. "Word of mouth"
now has an Internet version called "word of mouse" (computer mouse).
With greatly increased speeds, people refer things via email to
their friends and families spreading the word through the Internet
and to the far-reaching corners of the world.
Many smart marketers and publicity people have learned to harness
the power of viral publicity with simple promotional techniques and
tools that can be used to promote just about anything under the sun.
For example, a giveaway contest where entrants can get additional
entries and additional chances to win by telling a few of their
friends. This is an amazing (and inexpensive) way to increase
traffic and sales.
All viral programs that are available are based on the same simple
concept. They use the power of referrals and "word of mouse"
publicity to multiply how many people see your message. Add viral
techniques into your marketing mix before someone refers your
competition to this powerful marketing technique...
Extranets
If you
ask one person "what is an intranet?" and another "what is an
extranet?", you might get exactly the same answer. An extranet is
really just an intranet that allows selected outside people in. You
decide who can provide and access information. Extranets can connect
your organization to your clients, customers, and partners. All
within a private, secure network. You can develop and maintain
extranet software on your own computers, or leverage extranet
technology hosted by an extranet ASP.
Intranets and extranets are becoming standard business communication
tools. Soon, intranets and extranets will be as common as telephones
and e-mail. Why? Because intranets and extranets help organizations
communicate faster in a more organized way, resulting in lower costs
and a competitive edge. And unlike traditional software, intranets
and extranets work on the web
Intranets
An
intranet is an internal information system that works much the same
way as the Internet. With one very important difference -- only the
people in your organization can access or post information. Because
an intranet requires private identifications and passwords, it's
closed to the rest of the world. Often, intranets are used to share
calendars, documents and to provide a forum for discussion and
commentary. You can install and maintain intranet software on your
own computers, or use an ASP intranet, a hosted intranet solution.
Intranets and extranets are becoming standard business communication
tools. Soon, intranets and extranets will be as common as telephones
and e-mail. Why? Because intranets and extranets help organizations
communicate faster in a more organized way, resulting in lower costs
and a competitive edge. And unlike traditional software, intranets
and extranets work on the web
Loyalty Building CRM Programs
By
bringing together marketing, sales, service, and other divisions
with state-of-the-art electronic customer relationship management
tools, our clients are able to interact with consumers, identify
customers, learn about customer behaviors, and customize some part
of their products (or services) to meet each and every customer's
unique requirements.
CRM A one-to-one experience in a virtual world
So, what's the difference between companies that keep their
customers and those that don't? Simple. The Culture.
Organizations that inspire loyalty consciously craft cultures where
the voice of the customer is heard and valued by every person in the
organization. They create cultures where the voice of the employee
is valued, too.
Leaders in loyalty carefully align their values with their actions.
They hire people with the right attitude then they educate, train,
coach and inspire them to excellence. They know that to create more
value in the marketplace they must create more value in the
workplace.
The art of relationships is mastered from the inside out. Continuous
improvement is an opportunity to create more value ~ for customers,
employees, suppliers, and communities.
The power behind their master plan is a culture that generates
positive experiences that keep their customers coming back for more
and bringing friends. They have successfully transformed their
ordinary customer service into extraordinary customer caring.
Use caring and loyalty as a profit strategy. Even a 5% increase in
customer retention could as much as double your bottom line profit.
When you keep customers you create profits.
News Groups
Discussion groups on the Internet (not on the Web, which is only one
area of the Internet). Newsgroups are classified by subject matter
and do not necessarily deal with journalism or "news." Buzz can be
generated about a company on a newsgroup.
Web-accessed Message Boards
Online
Advertising
Choices are many when it comes to deciding on what online
advertising to use.
Should you use banner advertisements? Or affiliate programs? Maybe
Pay Per Click? Which will work best for me and my business? Should I
just rely on organic search engine results?
How you advertise online is how your online customers will find you
and is important. Finding out the different options is demanding and
it can be intense trying to decide what's right for you and your
business.
With over 6 years experience in business in the internet the
eMarketing eDesigners can provide you with practical and efficient
designs, why not contact us to discuss your needs on the internet
marketplace?
Online Branding
Branding
is much more than a logo or an online advertisement. Branding is
about building a relationship with all of your company's
constituencies - not just customers, but also partners, vendors and
the press.
The Internet has opened up a new method of communicating with users,
and online branding and brand management have become concerns not
just for Internet designers and developers, but for anyone who
manages or creates brands, including marketing, communications and
e-commerce executives.
At eMarketing.ie we examine and review your existing branding, and
critique any existing website you may have. We believe in
incorporating your offline branding (creative, content, graphics,
etc.) with your online branding when or where you can.
We sit down and discuss your goals, target audience, to name but a
few areas and get a clear all-round picture of your company.
Online
Competitions
" Give to
get " ... should be the mantra of any effective marketer and online
is no different. Online competitions are sweeping across Ireland,
the UK, and the rest of the globe. It isn't just about creating
something new, exciting, challenging, and stimulating for visitors
to your site. It is about results.
Executed professionally, competitions can be used to achieve
different results. They are also an effective means of developing
online brands and creating customer goodwill.
We will help you develop appropriate online competitions while
avoiding the pitfalls. Give to get. Determine what you want and what
you are willing to offer for it.
Online Marketing
With the
proliferation of the Internet, the meaning of the word "marketing"
also seems to proliferate. Cyberspace has opened up a whole arena of
new marketing technologies, techniques, and twists.
Many times, ill-conceived notions and perceptions reduce the meaning
of the word "marketing" to a shadow of it's true self. Many see
marketing as a series of tactics or gimmicks. Some define marketing
as pyramid programs and the like. Others treat the words "marketing"
and "sales" or "marketing" and "advertising as synonymous. None of
these adequately convey the definition of marketing.
The marketing definition hasn't changed. So what has? What has
changed is the business environment. Companies compete with more
efficient technologies. Customers have better access to their cost
options and they communicate to each other in ways not conceivable
in the pre-Internet age. In some industries, the Internet has
lowered the cost of entry so that entrepreneurs - many times from a
home office - have entered the competition. The changes in
competitive environment are numerous.
What have also changed are marketing strategies and the marketing
programs we have available to implement those strategies. These have
changed, but the basic marketing definition has not. Superior
marketing is and always has been analysis, then action. It is
strategy development, then logical and thought-out tactical
implementation. It is the way to customer satisfaction and
increasing profit.
The steps to successful marketing and implementation include
analysis of your customers and the business environment in order to
identify key opportunities to better and more profitably meet
customer needs. Armed with that information, you determine how to
act on those opportunities, and implementing your plan. It remains
Analysis and Action.
The process doesn't have to be cumbersome. Five-year plans and
novel-length documents are not required. The logic of the action is
what is important. By applying the basic marketing process, choosing
the best marketing tools at your disposal, rather than a tactic here
and a technique there, your chances of success skyrocket.
Online Surveys
Knowledge
is the fuel that runs a successful organization. The success or
failure of any organization depends on knowing the attitudes,
beliefs, and opinions of its people and also of the people it
serves. The best way to determine these is by conducting a survey. A
survey may be called different things, depending on its purpose: a
poll, a questionnaire, an opinionnaire, an evaluator, an assessment,
an inventory, or a survey. For simplicity here, we refer to these
various forms as surveys.
A survey is a systematic, scientific, and impartial way of
collecting information. For example, you can survey a group (or
sample) of people about their feelings, motivations, plans, beliefs,
and personal, educational, and financial background. This
information is used to generalize conclusions or statements about
the larger group (or population) from which the sample is drawn. The
intent of the survey is not to describe the particular individuals
who take part in a sampling, but to obtain a statistical profile of
the population.
Surveys are all around us. They can be used to assess such things
as:
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Measure and improve customers satisfaction levels.
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Discover worker attitudes about issues affecting the work
environment, quality, and productivity.
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Quickly evaluate opinions and attitudes.
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Provide data for long-range strategic planning.
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Enhance customer relations.
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Determine specific training needs for an organization.
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Determine the effectiveness of a Help Desk.
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Evaluate internal and external supplier quality.
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Determine readiness for industry standards such as ISO 9000 and
Malcolm Baldrige.
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Increase employee commitment through involvement and
implementation of a common mission.
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Evaluate an employee's leadership effectiveness.
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Measure the quality of an education system.
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Evaluate and track effectiveness.
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Ensure communication among all levels of an organization.
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Determine public perception of political candidates and issues.
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Determine how many and what types of people watch television
programs.
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Determine the effectiveness and attractiveness of a web page.
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Evaluate customer satisfaction.
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Gather feedback about a restaurants service and aesthetics.
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Evaluate the effectiveness of care and facilities of a hospital.
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Discover new market possibilities.
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Gauge
a lodger's enjoyment of the facilities, room cleanliness, etc.
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Discover opportunities for improvement.
Many
organizations are continuously tracking their improvement efforts by
using surveys on a regular basis. Proper survey management should
follow a clear, easy track in order to plan, create, administer, and
analyze a a survey and its responses.
Reciprocal Links (Link
Exchange)
Reciprocal links with strategically appropriate websites can prove
to be a very successful and cost effective means of driving the
appropriate traffic to client websites. We advise our clients on the
criteria to consider when developing a strategic reciprocal linking
strategy. Anyway since the search engines are looking for site
popularity as a measurement, this mechanism is a mighty effective
way of increasing site popularity.
Search
Engines
Search
Marketing is also referred to as Optimization or Positioning.
Everyone offers these services, but there is only so much room at
the top. You can judge our results by where you found us in the
listings.
Search Engine Marketing is not to be confused with submission. If
someone offers you search engine submission, run. Direction is
unimportant, run fast and run far. The mere act of submitting to the
search engines has little to do with how your site is ranked.
We offer services that are about getting results. We create lasting
results by integrating great content into a structure of usable
pages and navigable sites.
There are basically three methods your site can be found on the
Search Engines.
Organic Search
Listings that search engines do not sell (unlike paid listings).
Instead, sites appear solely because a search engine has deemed it
editorially important for them to be included, regardless of
payment.
Paid Search Engine Submission
It seems most of the search engines think that if they can offer
the same type of results relevance with paid listings as organic
search then they will feel it may be OK to drop free listings and
convert to all paid inclusion results. The key word is relevance.
Relevance in results is what propelled Google to its place of grace
in the search engine world.
Pay-Per-Click
More and more companies are learning the value of search engine
marketing. Search engine placement is probably the most effective
means of driving highly pre-qualified prospective customers to any
web site. The most controllable form of search engine placement is
the pay-per-click model.
Pay-per-click search listings allow companies to bid for placement
within the search results users select. Those willing to pay more
can appear higher in the search results. Companies bid for the
specific search terms that their listings will appear as search
results for. When a user searches for, or is using, a search term
you have bid for, your listing will be displayed as one of the
search results.
Overture and Google AdWords are the major players in offering PPC.
While PPC campaigns are simple enough to set-up, our expertise comes
in helping you determine the best ways to achieve the results you
want.
SMS Messaging
Mobile
data services and marketing provide a new opportunity to increase
revenues for your company, and can also help enhance and
differentiate your brand. Mobile marketing is highly personalised,
interactive, and has an immediate impact. When used cross media to
complement other promotions, mobile marketing has been proven to
generate a solid increase in sales.
Benefits of Mobile Messaging
Response rates average 15%
Recall rates of over 75%
Stronger ROI case than other media
Requires minimal effort to initiate
Features of Mobile Messaging
Immediate : 'Brand in hand'
2-way : Dialogue with consumer
Targeted : Age, gender, location
Effective : Acquire for less than 3 per head
Cross-media : Mix with Radio, TV, Print
Viral : Customers forward messages
Recent studies state that 85% of residents in Ireland have a mobile
phone. In the UK, the Mobile Data Association has recorded a
consistent growth in the number of SMS messages sent daily: From 19
million in 2000, to 36 million in 2001, to 48 million in 2002, and
58 million in 2003. Today, approximately 1.2 billion messages are
sent each month. In Asia this rate is far more ahead since the
population is pretty high.
Web
Personalization
The Web
is now an integral part of numerous applications in which a user
interacts with a company, government, employer, or an information
provider. However, the potential of the Web is hindered by the
enormity of the content available and the many and diverse
expectations of users. Therefore, Web applications need to combine
all available knowledge in order to form personalized,
user-friendly, and business-optimal services.
Web content personalized to site users' preferences is a powerful
method of increasing customer satisfaction. We develop
personalization applications that deliver intuitive content about
your site users, by using the following for example:
Cookies
These are used to collect information on visitors to your website
such as, whether they are once-off visitors, number of repeat visits
to your website, pages/areas of interest to them on your website,
etc.
Member Login
Secure login section on your website that enables visitors of you
your choosing to login and view areas not visible to the general
public such as special offers pertaining only to them, vouchers
available to them, etc.
Privacy Policy
This is a statement about what information is being collected, how
the information collected is being used, how an individual can
access his/her own collected data, how the individual can opt-out
(unsubscribe), what security measures are being taken by the parties
collecting the data, etc
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