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Intelligent marketing is about
genuinely and objectively understanding the needs of your
customers, and not just going through the motions in order
to justify a pre-determined marketing direction.
What
do your customers really want?
How can we genuinely meet their needs?
What kind of response do we seek?
These are the questions we work with our clients to answer.
But we take it further. The key is taking what we've learned
and turn it into an effective marketing strategy. That
marketing strategy is then implemented to achieve results.
What would happen if you sat down and read everything ever
written about Internet marketing? You would either be very
informed, or you would be very, very confused — and equally
exhausted. The experts at eMarketing, eDesigners will help
you cut through the confusion. Don't run in circles. We help
you establish a clear plan and coordinate your efforts for
best results. We take care of the nitty gritty details so
you can focus on high-level decisions, because once the
online side gets rolling, you suddenly have a lot of
options.
We, as a team of experts in the field of e-business, develop
online marketing programs that work hand-in-hand with your
offline marketing to give you customer-focussed, effective
solutions that attracts the attention of your market and,
more importantly, help you to stabilize in the market with
better ROI (Return on Investment) .
We will help you to boost your
online sales, and increase the traffic to your site by
maximizing the
site availability of your site, in the world wide web via
below mechanisms.
Affiliate Programs
An affiliate program is a form
of advertising, on the web, that rewards the self-selected
advertisers for driving traffic to the advertiser or for
subsequent transactions. An affiliate program uses a
multi-level marketing concept where consumers (affiliates)
attract additional consumers. Some affiliate programs are
multi-tiered, thus increasing the income earning
opportunities for the affiliates (rewarded for their traffic
and the traffic of affiliates they recruit).
Marketers have the option of developing their own in-house
affiliate program (Amazon.com and bn.com are examples) or
joining one or more of the large affiliate networks (Beefree,
Linkshare or CommissionJunction). Affiliates have the
potential to earn significant money, if done correctly.
Virtual Business-to-Business Networking is the future of
networking in tandem with existing offline networking. Why
not contact us and discuss your requirements.
Consultancy in
E-Business
In tandem with online
marketing tools, we can use our expertise to look at our
clients' more traditional marketing methods to ensure their
message reaches as many potential customers as possible.
We believe in ensuring that existing customers use our
clients' website through appropriate changes in their
business processes and marketing communications. For
instance, we focus on ensuring that a client's online brand
is promoted through their traditional communication outputs,
such as corporate stationary.
Website promotion should not be just about driving new
customers to the website, but also about keeping existing
customers satisfied, we can help you achieve this.
Email / Viral Marketing
Marketing is
really just a new buzz words for the oldest form of
publicity in the world - Referral or Word-of-Mouth
marketing.
The Internet takes this ancient form of promotion and
amplifies it with a global network of people connected
digitally. "Word of mouth" now has an Internet version
called "word of mouse" (computer mouse). With greatly
increased speeds, people refer things via email to their
friends and families spreading the word through the Internet
and to the far-reaching corners of the world.
Many smart marketers and publicity people have learned to
harness the power of viral publicity with simple promotional
techniques and tools that can be used to promote just about
anything under the sun.
For example, a giveaway contest where entrants can get
additional entries and additional chances to win by telling
a few of their friends. This is an amazing (and inexpensive)
way to increase traffic and sales.
All viral programs that are available are based on the same
simple concept. They use the power of referrals and "word of
mouse" publicity to multiply how many people see your
message. Add viral techniques into your marketing mix before
someone refers your competition to this powerful marketing
technique...
Extranets
If you ask one
person "what is an intranet?" and another "what is an
extranet?", you might get exactly the same answer. An
extranet is really just an intranet that allows selected
outside people in. You decide who can provide and access
information. Extranets can connect your organization to your
clients, customers, and partners. All within a private,
secure network. You can develop and maintain extranet
software on your own computers, or leverage extranet
technology hosted by an extranet ASP.
Intranets and extranets are becoming standard business
communication tools. Soon, intranets and extranets will be
as common as telephones and e-mail. Why? Because intranets
and extranets help organizations communicate faster in a
more organized way, resulting in lower costs and a
competitive edge. And unlike traditional software, intranets
and extranets work on the web
Intranets
An intranet is
an internal information system that works much the same way
as the Internet. With one very important difference -- only
the people in your organization can access or post
information. Because an intranet requires private
identifications and passwords, it's closed to the rest of
the world. Often, intranets are used to share calendars,
documents and to provide a forum for discussion and
commentary. You can install and maintain intranet software
on your own computers, or use an ASP intranet, a hosted
intranet solution.
Intranets and extranets are becoming standard business
communication tools. Soon, intranets and extranets will be
as common as telephones and e-mail. Why? Because intranets
and extranets help organizations communicate faster in a
more organized way, resulting in lower costs and a
competitive edge. And unlike traditional software, intranets
and extranets work on the web
Loyalty Building CRM
Programs
By bringing
together marketing, sales, service, and other divisions with
state-of-the-art electronic customer relationship management
tools, our clients are able to interact with consumers,
identify customers, learn about customer behaviors, and
customize some part of their products (or services) to meet
each and every customer's unique requirements.
CRM — A one-to-one experience in a virtual world
So, what's the difference between companies that keep their
customers and those that don't? Simple. The Culture.
Organizations that inspire loyalty consciously craft
cultures where the voice of the customer is heard and valued
by every person in the organization. They create cultures
where the voice of the employee is valued, too.
Leaders in loyalty carefully align their values with their
actions. They hire people with the right attitude then they
educate, train, coach and inspire them to excellence. They
know that to create more value in the marketplace they must
create more value in the workplace.
The art of relationships is mastered from the inside out.
Continuous improvement is an opportunity to create more
value ~ for customers, employees, suppliers, and
communities.
The power behind their master plan is a culture that
generates positive experiences that keep their customers
coming back for more and bringing friends. They have
successfully transformed their ordinary customer service
into extraordinary customer caring.
Use caring and loyalty as a profit strategy. Even a 5%
increase in customer retention could as much as double your
bottom line profit.
When you keep customers you create profits.
News Groups
Discussion
groups on the Internet (not on the Web, which is only one
area of the Internet). Newsgroups are classified by subject
matter and do not necessarily deal with journalism or
"news." Buzz can be generated about a company on a
newsgroup.
Web-accessed Message Boards
Online Advertising
Choices are many when it comes to deciding on what online
advertising to use.
Should you use banner advertisements? Or affiliate programs?
Maybe Pay Per Click? Which will work best for me and my
business? Should I just rely on organic search engine
results?
How you advertise online is how your online customers will
find you and is important. Finding out the different options
is demanding and it can be intense trying to decide what's
right for you and your business.
With over 6 years experience in business in the internet the
eMarketing eDesigners can provide you with practical and
efficient designs, why not contact us to discuss your needs
on the internet marketplace?
Online Branding
Branding is much
more than a logo or an online advertisement. Branding is
about building a relationship with all of your company's
constituencies - not just customers, but also partners,
vendors and the press.
The Internet has opened up a new method of communicating
with users, and online branding and brand management have
become concerns not just for Internet designers and
developers, but for anyone who manages or creates brands,
including marketing, communications and e-commerce
executives.
At eMarketing.ie we examine and review your existing
branding, and critique any existing website you may have. We
believe in incorporating your offline branding (creative,
content, graphics, etc.) with your online branding when or
where you can.
We sit down and discuss your goals, target audience, to name
but a few areas and get a clear all-round picture of your
company.
Online Competitions
" Give to get "
... should be the mantra of any effective marketer and
online is no different. Online competitions are sweeping
across Ireland, the UK, and the rest of the globe. It isn't
just about creating something new, exciting, challenging,
and stimulating for visitors to your site. It is about
results.
Executed professionally, competitions can be used to achieve
different results. They are also an effective means of
developing online brands and creating customer goodwill.
We will help you develop appropriate online competitions
while avoiding the pitfalls. Give to get. Determine what you
want and what you are willing to offer for it.
Online Marketing
With the
proliferation of the Internet, the meaning of the word
"marketing" also seems to proliferate. Cyberspace has opened
up a whole arena of new marketing technologies, techniques,
and twists.
Many times, ill-conceived notions and perceptions reduce the
meaning of the word "marketing" to a shadow of it's true
self. Many see marketing as a series of tactics or gimmicks.
Some define marketing as pyramid programs and the like.
Others treat the words "marketing" and "sales" or
"marketing" and "advertising” as synonymous. None of these
adequately convey the definition of marketing.
The marketing definition hasn't changed. So what has? What
has changed is the business environment. Companies compete
with more efficient technologies. Customers have better
access to their cost options and they communicate to each
other in ways not conceivable in the pre-Internet age. In
some industries, the Internet has lowered the cost of entry
so that entrepreneurs - many times from a home office - have
entered the competition. The changes in competitive
environment are numerous.
What have also changed are marketing strategies and the
marketing programs we have available to implement those
strategies. These have changed, but the basic marketing
definition has not. Superior marketing is and always has
been analysis, then action. It is strategy development, then
logical and thought-out tactical implementation. It is the
way to customer satisfaction and increasing profit.
The steps to successful marketing and implementation include
analysis of your customers and the business environment in
order to identify key opportunities to better and more
profitably meet customer needs. Armed with that information,
you determine how to act on those opportunities, and
implementing your plan. It remains Analysis and Action.
The process doesn't have to be cumbersome. Five-year plans
and novel-length documents are not required. The logic of
the action is what is important. By applying the basic
marketing process, choosing the best marketing tools at your
disposal, rather than a tactic here and a technique there,
your chances of success skyrocket.
Online Surveys
Knowledge is the
fuel that runs a successful organization. The success or
failure of any organization depends on knowing the
attitudes, beliefs, and opinions of its people and also of
the people it serves. The best way to determine these is by
conducting a survey. A survey may be called different
things, depending on its purpose: a poll, a questionnaire,
an opinionnaire, an evaluator, an assessment, an inventory,
or a survey. For simplicity here, we refer to these various
forms as surveys.
A survey is a systematic, scientific, and impartial way of
collecting information. For example, you can survey a group
(or sample) of people about their feelings, motivations,
plans, beliefs, and personal, educational, and financial
background. This information is used to generalize
conclusions or statements about the larger group (or
population) from which the sample is drawn. The intent of
the survey is not to describe the particular individuals who
take part in a sampling, but to obtain a statistical profile
of the population.
Surveys are all around us. They can be used to assess such
things as:
Many
organizations are continuously tracking their improvement
efforts by using surveys on a regular basis. Proper survey
management should follow a clear, easy track in order to
plan, create, administer, and analyze a a survey and its
responses.
Reciprocal Links
(Link Exchange)
Reciprocal links
with strategically appropriate websites can prove to be a
very successful and cost effective means of driving the
appropriate traffic to client websites. We advise our
clients on the criteria to consider when developing a
strategic reciprocal linking strategy. Anyway since the
search engines are looking for site popularity as a
measurement, this mechanism is a mighty effective way of
increasing site popularity.
Search Engines
Search Marketing
is also referred to as Optimization or Positioning. Everyone
offers these services, but there is only so much room at the
top. You can judge our results by where you found us in the
listings.
Search Engine Marketing is not to be confused with
submission. If someone offers you search engine submission,
run. Direction is unimportant, run fast and run far. The
mere act of submitting to the search engines has little to
do with how your site is ranked.
We offer services that are about getting results. We create
lasting results by integrating great content into a
structure of usable pages and navigable sites.
There are
basically three methods your site can be found on the Search
Engines.
Organic Search – Listings that search engines do not
sell (unlike paid listings). Instead, sites appear solely
because a search engine has deemed it editorially important
for them to be included, regardless of payment.
Paid Search Engine Submission – It seems most of the
search engines think that if they can offer the same type of
results relevance with paid listings as organic search then
they will feel it may be OK to drop free listings and
convert to all paid inclusion results. The key word is
relevance. Relevance in results is what propelled Google to
its place of grace in the search engine world.
Pay-Per-Click – More and more companies are learning
the value of search engine marketing. Search engine
placement is probably the most effective means of driving
highly pre-qualified prospective customers to any web site.
The most controllable form of search engine placement is the
pay-per-click model.
Pay-per-click search listings allow companies to bid for
placement within the search results users select. Those
willing to pay more can appear higher in the search results.
Companies bid for the specific search terms that their
listings will appear as search results for. When a user
searches for, or is using, a search term you have bid for,
your listing will be displayed as one of the search results.
Overture and Google AdWords are the major players in
offering PPC. While PPC campaigns are simple enough to
set-up, our expertise comes in helping you determine the
best ways to achieve the results you want.
SMS Messaging
Mobile data
services and marketing provide a new opportunity to increase
revenues for your company, and can also help enhance and
differentiate your brand. Mobile marketing is highly
personalised, interactive, and has an immediate impact. When
used cross media to complement other promotions, mobile
marketing has been proven to generate a solid increase in
sales.
Benefits of Mobile Messaging
Response rates average 15%
Recall rates of over 75%
Stronger ROI case than other media
Requires minimal effort to initiate
Features of Mobile Messaging
Immediate : 'Brand in hand'
2-way : Dialogue with consumer
Targeted : Age, gender, location
Effective : Acquire for less than €3 per head
Cross-media : Mix with Radio, TV, Print
Viral : Customers forward messages
Recent studies state that 85% of residents in Ireland have a
mobile phone. In the UK, the Mobile Data Association has
recorded a consistent growth in the number of SMS messages
sent daily: From 19 million in 2000, to 36 million in 2001,
to 48 million in 2002, and 58 million in 2003. Today,
approximately 1.2 billion messages are sent each month. In
Asia this rate is far more ahead since the population is
pretty high.
Web Personalization
The Web is now
an integral part of numerous applications in which a user
interacts with a company, government, employer, or an
information provider. However, the potential of the Web is
hindered by the enormity of the content available and the
many and diverse expectations of users. Therefore, Web
applications need to combine all available knowledge in
order to form personalized, user-friendly, and
business-optimal services.
Web content personalized to site users' preferences is a
powerful method of increasing customer satisfaction. We
develop personalization applications that deliver intuitive
content about your site users, by using the following for
example:
Cookies
These are used to collect information on visitors to your
website such as, whether they are once-off visitors, number
of repeat visits to your website, pages/areas of interest to
them on your website, etc.
Member Login
Secure login section on your website that enables visitors
of you your choosing to login and view areas not visible to
the general public such as special offers pertaining only to
them, vouchers available to them, etc.
Privacy Policy
This is a statement about what information is being
collected, how the information collected is being used, how
an individual can access his/her own collected data, how the
individual can opt-out (unsubscribe), what security measures
are being taken by the parties collecting the data, etc
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